The fiction novel, "The Wife Who Ran Away" by Tess Stimpson, rotates around the life of a 40 year old women fed up of the problems in her empty married life.
This design alters the metaphorical meaning of the phrase "One rotten apple can spoil a basket of fresh apples." to "One apple (here the wife) is isolated in a basket of apples (here the family of the protagnists).". The design of the apple background has been painted and further scanned in. The title of the book "The Wife Who Ran Away" is hand written and scanned to create unified appearance of the book cover. 

A mobile application is designed to create a better shopping experience for:

1. Gender: Women

2. Age: 18-30 years old

3. Hobbies/ Interests: An inclination towards luxury shopping

Motive: SPREE engages these shoppers to be a part of this in store activation of luxury items as well as uses a more playful element of color as the medium to search & purchase products online and within the store. 

The Brand profile, story, product positioning,interior look and feel for Dog Friends Cafe is greatly inspired by Pop Art. DFF is a cafe catering to dogs and pet lovers who pamper their dogs and would like to provide a funloving pop experience for them.

MISSION Dog Friends Forever (DFF) café is a pop art inspired dog café to spread happiness, smiles and build new friendships amongst dogs, their owners and pet lovers.

VISION Dog Friends Forever (DFF) café wants to entertain and attract dog owners and pet lovers that want to be a part of a happy dog fond community with a fun and playful experience for dogs in a pop art ambience.

BRAND CONCEPT

DFF café is a location that dogs can call home. We want dogs to be happy and spend quality time at DFF. This experience is geared towards a pop and vibrant artsy ambience. In the future we look at spreading even broader smiles for dogs and amongst their lovers. With an existing understanding of the fact that dogs deserve an open space in this urbanized world in order to help them feel free and sprint around just like any other animal. Hence, comes the aspect where DFF café will grow to be positioned in an open place with surrounding garden space and a sea view so that dogs can have a free at home and naturally experience. The café would be architecturally designed to be set as a more spacious pop art inspired café set in a naturalistic ambience that will act like a shelter for dogs and their loved ones in an open space that caters towards their happiness. DFF café will now not only be a space for dog owners to bring their pets but a place where dogs can laze around like humans in a new lavish DFF hotel. The DFF Hotel will have a swimming pool, pet hotel, pet grooming, pet spa, basically an area dedicated towards pet’s services and broaden the dog community. We will also be providing a full service by our pet specialists staff, who with our passion will serve your pets like one of our DFF family members.

The Candid Show Off!

The VS girl likes is on the go. She has everything in her life that is worth sharing with the world. She loves herself and wants herself to be out there with all the information first. The looks on her are important almost like the paparazzi have their eyes on her. She loves having this partner with her that nobody else has a clue about. When people ask her about her look she wants to show off her product. They all want to know her secret. She uses her act of sharing her life and the highlights of her life with the VS product on her social platform to get this message out there. 

Most importantly every woman has a look in her mindset of herself, of how she appears to everyone around her even though she might not be in front of a mirror. Whether she’s in front of the mirror or not, her appearance is her priority. She wants to see her reflection in anything and everything. Every moment in her life, as per her conscious, is under surveillance. She wants show the world, that she is this one person who can be on the go or off the go and still have the personality of a glamorous individual to be under the limelight. Even when no know ones looking at her she has her minds eyes on her appearance. This one VS product is going to make her that one candid diva that she truly wants to maintain her self to be. Her identity is rejuvenated with this product. 

Target Audience:
18-24 years old women>> Women looking for products that are: 
    a) Cutting Edge
    b) Simple
    c) Sleek
    d) Premium
    e) Stylish 

Fashion Addict
Conscious about appearance
Needs to be the best in the room
 

Big Idea: 
The Candid Show Off

Key Message: 
Express. Share. Reflect. 

Campaign Action:
1. The campaign rolls out with the big VS iconic bob red cut hub in key open spaces in Hong Kong, such as Tai Koo Shing, Times Sqaure, Harbor City, Avenue of Stars, Victoria Park, The Peak, Disneyland, etc. This bob red cut is a 3 Dimensional space with camera on its exterior which on going near toward you get snapped and flashes start going off. 

2. These snaps of the customer/ crowd get collected in the iPad seen which has Twitter Mirror, the app installed where the VS girl could autograph her selfie or retake her selfie just like she can on her phone through the VS App created. 

3. Express:
This snapshot will then auto tag the VS girl that has autographed or tweeted through the Vidal Sassoon Official China Account with her custom tagline.  

4. Share: All these images are further collected on a gallery on the Website and on the Facebook App.

5. Reflect: The VS Xpress Mobile App and Facebook App will draw users through sponsored posts from the Vidal Sassoon Official Account. 
6. Brand Action: After a month's collection of Selfies with tag lines the winner would get a custom product that will be sold in Market along with their tag line entered and an autograph by Vidal Sassoon.

This is an assignment not an actual led out campaign under the observation of Savannah College of Art & Design, Hong Kong and Leo Burnett, Hong Kong.  

MADSHFT is a small multi-disciplinary design firm, providing alternative and
innovative solutions to help build unique identities, marketable materials and
consumer experiences for fashion and entertainment industries. Based on our
diverse backgrounds we understand that each company is special, our job is
to find your potential to grow.

VALUE  
At MADSHFT, we value and encourage openness, individuality, personal excellence, continual self-improvement, and mutual respect. We are fully committed to our customers, as well as our partners and have a passion for all spectrums of the arts. We take responsibility in providing our customers and employees with results no matter how challenging as we strive to always reach mad quality designs.